Ampey explores social trends, technological advancements, and the urban lifestyles shaped by these forces. The aim is to identify the problems and needs that arise from new ways of living and daily activities, and to propose innovative solutions. By experimenting with various materials, structural designs, and emerging technologies, Ampey seeks to create designs that address different scenarios and requirements of contemporary urban life. KAUKAU aims to establish the brand's tone with a sense of fluidity and lightness, akin to air—present yet subtle. The brand's strong contrasting colors and dynamic motion effects create a cohesive visual system for Ampey, making it both engaging and clear. This approach ensures that consumers quickly form a strong impression and clearly understand the brand's vision.

ampey 研究社会趋势、技术发展，以及受这两个因素影响的都市生活方式。找出针对新的生活方式和日常活动带来的问题和需求，提出创新性解决方案。通过探索不同的材料应用、结构设计与新兴科技，力图创造一系列满足当代城市日常生活里不同场景及需求的设计。KAUKAU决意利用充满空气流动感的语气来建立品牌调性，希望它本身的轻盈感如空气般贯穿，作为核心存在的同时又不轻易被发觉。强烈对比品牌色及图文流动的动效构建了ampey的整体视觉系统，轻松醒目，信息明确，能够迅速使得消费者印象深刻并且鲜明地传达品牌视野。