BACK TO SPRING

LULULEMON

Campaign/Visual Identity/Motion/Type

Dec 2024

KAUKAU provided a visual presentation solution for the brand’s New Year event “BAKE TO SPRING.” In the Spring of 2025, lululemon is focused on people’s feelings about spring, which is a state filled with anticipation, hope, and vitality. The brand evokes the imagery of spring as a time of renewal, encouraging people to get moving and awaken their bodies and minds. It invites individuals to reconnect with themselves, embrace their energy, return to spring, and embark on a new journey.

KAUKAU为品牌新年活动“回到春天”提供视觉呈现方案。25年新春，lululemon关切人们关于春的状态，那是一种充满期待、希望和生命力出发时的状态。因此，品牌方诉诸于春天在时间上重启的意象，鼓励人们动起来，唤醒身心。让心回到身，感受力回归自己，回到春天，再次出发。

KAUKAU

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