lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

“燃冉”青年艺术家孵化计划是由瑞安新天地旗下品牌XINTIANDI与 UCCA共同发起的战略合作项目,旨在整合双方资源与优势,为青年艺术家提供创作支持与专业发展机会的平台。“燃冉期待与百年艺不家天回探索之不连接生活的多元可能性,激发多学科跨领域的创作实践。与此同时,“燃冉”致力于构建可持续的艺术生态与文化场域,吸引更广泛的文化艺术精神社群,助力当下艺术现场的发生。艺术季的主题City Jump是一个完整的动作单元,其视觉能量一直在发生变化。我们尝试在一个静态的画面里体验动态视觉,将观看聚焦于Jump这一动作所分解成的无数个连续性的瞬间,这里既有物理位置的变化,也有视觉能量的起伏,与整个艺术季的四个板块相呼应,同时我们选择了极具城市文化生活气息的招牌字体作为跳动的主体,唤醒了准确又意味丰富的视觉感受。

AD: Zifei Li
D: Liangyu Qin / Kun Li / Yi Zhang