KAUKAU

INDEX

PROJECTS

lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

在“The ABC Song”中,字母LMNOP常被连读为“Elemenope[ɛlemenopi]”这常常造成低龄的初学者误认为这五个字母是一个字母。在信息传播中,由于各种原因类似的信息熵几乎是难以避免的。作为一种持续性地对信息传播中所遭遇的种种境遇进行批判性探讨的方法,NonsenseSaver将会继续在声音这一新的维度,与实验声音艺术家一同展开尝试,将声音的数据转化为字体生成的新规则,并以此完成一段实验影像。

Art Director: Zifei Li
Music:ŞEREF
Production: Zeyang,Yi Zhang,JJIU
Designer: Liangyu Qin,Kun Li