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lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

高兴里是半川商业倾力打造的海口首个开放式商业综合体,25幢建筑群组成的街区型商业集8大业态消费场域、酒店、美术馆为一体,承载着海口独有的悠闲乐活气质。高兴里希望为消费者提供Trip 轻度假式的生活方式提案,将建筑空间与人们关于分享、放松、探索的生活实践紧密地联系在一起。作为开放式商业综合体高兴里及其所希望提供的生活方式,正是在尝试塑造人与建筑空间的多样性关系。高兴里建筑群之间所形成的各种街道线路完整地涵盖了品牌方所提倡的Trip生活方式及其探索精神,以此为灵感我们设计了品牌ogo和专用字体,完成一套具有闲适乐活气质的品牌视觉形象。

Art Director: Zifei Li
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