GaoXingLi is the first open commercial complex in Haikou, meticulously crafted by Banchuan Commercial. Comprising 25 buildings in a block-style layout, it integrates eight major consumer areas, hotels, and an art gallery, embodying Haikou's unique leisurely lifestyle. Gaoxing Li aims to offer consumers a "Trip-lite" lifestyle proposal, closely linking architectural space with people's practices of sharing, relaxing, and exploring life. As an open commercial complex, Gaoxing Li and the lifestyle it aspires to provide are about shaping diverse relationships between people and architectural spaces. The various street routes formed between the buildings of Gaoxing Li comprehensively cover the Trip lifestyle advocated by the brand, serving as inspiration for our design of the brand logo and dedicated font, completing a brand visual identity imbued with a leisurely and active lifestyle.

高兴里是半川商业倾力打造的海口首个开放式商业综合体，25幢建筑群组成的街区型商业集8大业态消费场域、酒店、美术馆为一体，承载着海口独有的悠闲乐活气质。高兴里希望为消费者提供Trip 轻度假式的生活方式提案，将建筑空间与人们关于分享、放松、探索的生活实践紧密地联系在一起。作为开放式商业综合体高兴里及其所希望提供的生活方式，正是在尝试塑造人与建筑空间的多样性关系。高兴里建筑群之间所形成的各种街道线路完整地涵盖了品牌方所提倡的Trip生活方式及其探索精神，以此为灵感我们设计了品牌Logo和专用字体，完成一套具有闲适乐活气质的品牌视觉形象。