lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

KAUKAU 艺术家贺晶在荷兰的工作室设计了一套视觉形象系统,包括logo、动态logo、英文标题字体、数字和基本符号等。物料延展部分包括名片、展览图录、移动端网站、电脑端网站等。