KAUKAU crafted a visual identity system for artist He Jing's studio in the Netherlands, encompassing a logo, dynamic logo, English headline font, numbers, and basic symbols. We perceive He Jing and her work to embody a sense of ease, tranquility, and a nuanced appreciation for everyday life. This quality resonates with us, and we believe it accurately reflects He Jing's essence to audiences curious about her. After thorough experimentation, we decided to maintain this ambiance visually—exploring various arrangements of straight lines and curves to capture this essence precisely. It shouldn't be too avant-garde, yet it must retain an element of surprise and delicacy. Hence, we integrated subtle variations between stillness and movement into the visual presentation. These changes are understated, devoid of excessive noise, ultimately resulting in a clear and cohesive visual experience. Furthermore, its diverse combination forms provide direction and flexibility for the studio's future visual evolution.

KAUKAU 为 艺术家贺晶 在荷兰的工作室设计了一套视觉形象系统，包括logo、动态logo、英文标题字体、数字和基本符号等。在我们看来，不论是我们认识的贺晶还是她的作品，都透露着一种轻松，冷静但不失对日常生活的细腻感受和思考，这是我们喜欢的，也觉得把这样的感受呈现给感兴趣了解贺晶的观众是准确的。经过反复的试稿，我们最终决定在视觉上保持这种气质——在直线和曲线的各种排列中去尝试寻找这种呈现的准确性。它首先不能是一种乖张的视觉感受，但也不能丧失惊喜感和细腻度。所以，静动之间的变化被我们纳入了视觉呈现。它的变化很安静，没有过度的喧闹感，最终会停留在一个清晰完整的视觉体验上，同时它的多元组合形式也为工作室日后在视觉上的发展提供了方向和灵活性。