lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

这本画册的设计是为艺术家王欣在捷克贝克别墅的展览《IN THE DARK GROTTO》所发行的同名画册所做。我们设计的初衷是延续展览的态度-“以种种方式邀请读者,放慢脚步,看到超越最初印象的东西。”在王欣的艺术表达里,有机物和无机物之间自由流动,区别不再明显。这始终贯穿着艺术家近期的创作。我们与艺术家一同梳理了画册中的视觉逻辑,并通过精心设定的网格,来配置文字与文字,文字与图像,以及图像与图像之间的视觉感受,让自由流动的阅读体验始终行进在整本画册中。

AD: Zifei Li
D: Kun Li / Liangyu Qin
3D: Yilang Jin