KAUKAU

INDEX

PROJECTS

lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

INART致力于一系列全球经典影视剧、动漫、流行文化以及原创IP的收藏级人偶的研究、设计与生产推广。他们的作品在研发阶段追求实际物品经过比例缩小后的细节还原和超仿真质感模拟,制作和推广了一系列有着国际经典影视IP授权、国际动漫IP授权,以及潮流文化和原创设计于一体的收藏级人偶。我们将炼金术中金属熔化后在空间中的自由流动作为此次INART形象升级的主要视觉意象,在品牌方所推崇的稳定、精美、严谨和诗意之间细心斟酌其中的微妙平衡。同时以银色为主的金属配色系统赋予视觉冷静和神秘感,并通过严谨的排版排除多余的视觉感受,从而与品牌核心价值紧密关联,促成对品牌的认同与期待。

AD: Zifei Li
D: Yi Zhang / Liangyu Qin / Kun Li