JORDAN - KAUKAU

JORDAN

Branding / Visual Identity / Motion / Programming

Sep 2022

We devised a visual presentation strategy for Jordan's "back to school" social media campaign this season. The fresh Jordan back-to-school gear inspires kids to unleash their confidence and spontaneity on the playground. Leveraging the stitching details of the products as visual cues, we employed interactive methods on social media platforms to seamlessly integrate characters with backgrounds, depicting the playful anticipation of fearless challenges in the post-"back to school" period through the spirit of sportsmanship.

我们为本季Jordan"back to school”社交媒体平台露出提供了视觉呈现方案。全新的Jordan返校季装备，鼓励孩子们无拘无束、自信随性的在运动场上尽兴起飞。我们用产品的车缝线作为视觉线索，运用社交媒介的互动方式，将人物与背景用不同维度的视觉联系在一起,将蛰伏“返校”后期待无畏挑战的运动精神童趣地描绘出来。

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