lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

我们为本季Jordan"back to school"社交媒体平台露出提供了视觉呈现方案。全新的Jordan返校季装备,鼓励孩子们无拘无束、自信随性的在运动场上尽兴起飞。我们用产品的车缝线作为视觉线索,运用社交媒介的互动方式,将人物与背景用不同维度的视觉联系在一起,将蛰伏“返校”后期待无畏挑战的运动精神童趣地描绘出来。