KAUKAU

INDEX

PROJECTS

lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

踏上一段引人入胜的视觉之旅,将我们2023年各种类型的项目以身临其境的数字冒险予以呈现,是创意和创新的完美融合。期待着以独特的视角发现世界,漫无目的,不受束缚!

AD: Zifei Li
D: Yi Zhang / Liangyu Qin / Bozhou Pang / Yifan Liu