KREW STUDIO is a London-based street dance label with the most comprehensive and largest scale of Chinese dancers. It is also the first studio in the UK to pioneer K-pop freestyle dance. They are passionate about spreading Asian dance and culture, aiming to create a culturally inclusive dance community. KREW STUDIO advocates breaking cultural and gender boundaries, believing that dance can facilitate communication and trust among people, creating more possibilities. Based on this, we seek the diversity of gender expression visually from the most representative dance genre, K-pop's aesthetic style, infusing flexibility and strength from dance movements into the brand logo. Paired with neutral and stimulating brand colors, we draw inspiration from the visually diverse, confident, and provocative spirit of self-creation in the "E-girls & boys" visual culture, inspiring those eager to try new things.

KREW STUDIO是一家位于伦敦的舞种最全规模最大的华人街舞厂牌，也是首家开创全英K-pop随机舞蹈的舞蹈工作室。她们对亚洲舞蹈及其文化的传播充满热情，旨在打造一个具有文化包容性的舞蹈社区。KREW STUDIO倡导打破文化、性别这些身份界限，相信通过舞蹈可以促成人们彼此间的交流和信任，创造更多的可能性。基于此，我们从其最具代表性的舞种K-pop的美学风格中寻找性别表述在视觉上的多元性，将舞蹈动作中的柔韧与力量赋予品牌logo中，并搭配中性而刺激的品牌色，汲取"E-girls&boys"自我创造的视觉文化中混合、自信且具有挑衅意味的精神气质，感染那些跃跃欲试的人们。