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lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

lululemon一直将“新年好状态”的理念分享给更多的人。新年伊始,品牌方将继续在深厚的传统文化底蕴中,找寻关于“好状态”的东方叙事。“春”作为一年的起始之季,在东方文化中具有特别的意义,人们歌之咏之,赋予它各种美好的寓意。lululemon把“春”视作是一种意向的表达,它关乎人的内在状态。因此,咏春”则是一种向内的诉求,期寄于身心合一的“好状态”。

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