In this scorching summer, lululemon invites community friends to team up with their partners and join the "2023 SSG" fitness challenge. This fitness competition, held since 2021, aims to encourage people to challenge themselves and unleash their potential while sweating it out, and to connect authentically with their partners, experiencing mutual growth. In our view, the main visual of the "summer sweat game" should capture the moment of "immersing oneself in the summer heat," preserving the dynamic moments of completing challenges with partners. Therefore, through various attempts in Kinetic Typography, we seek to find the optimal configuration of visual dynamism and semantics, using partial sequential repetition to express rhythm and aggregation, while also signifying the release of potential, using visual fun to inspire people to fully engage in the "game" challenge.

在这个炎热的夏天，lululemon邀请社区好友协同他们的伙伴，一起组队加入“2023夏日乐挑战”体能挑战赛。这个自2021年开始举办的体能比赛，皆在鼓励人们在挥洒热汗中挑战自我释放潜能，并与伙伴们真实地连接在一起，完成与他人的共同成长。在我们看来“夏日乐挑战”的主视觉应该停留在“尽情投入夏日热汗”的瞬间，将与伙伴们一同完成挑战的动感瞬间保留下来。因此，我们在KineticTypography的各种尝试中，试图找到视觉上动感与语义的最佳配置，用局部的逐次重复来表述节奏与聚合，同时也意味着释放潜能，用视觉上的趣味激发人们纵情参与“乐”挑战。