KAUKAU
INDEX
PROJECTS
MAIA ACTIVE is a sportswear brand tailored for Asian women, aiming to deliver activewear that prioritizes both visual appeal and physical comfort. Their designs offer Asian women a lighter, more enjoyable, and unrestricted workout experience. KAUKAU's recent visual enhancement for the brand involved a comprehensive refinement of its existing visual assets. By paying careful attention to various visual elements and accurately capturing the brand's core values, KAUKAU brings forth the sunlit and liberated feminine essence with an appropriate emotional resonance.
MAIA ACTIVE是专为亚洲女性打造的运动品牌。她们精心制造在视觉和身体上双重舒适的运动服饰,让亚洲女性拥有更轻盈、愉悦、自在的运动体验。KAUKAU此次为品牌所作的视觉升级,是在系统性整理品牌方已有的视觉资产上展开的，通过在各种视觉细节上的精细处理，以精确品牌核心价值所对应的视觉感受,将阳光自由的女性气质以一种适宜的情绪显露出来。