KAUKAU
INDEX
PROJECTS
Rivers and lakes are the lifeblood of Wuhan. In the recent visual upgrade for Shiba Craft Brewery, the focus has shifted to water droplets, seamlessly connecting the inclusiveness of water with the effervescence of beer bubbles. The aim is to establish a visual system based on fundamental circular shapes, extending into a cohesive set. The dynamic abstraction of merging water droplets is translated into an infinite grid map, forming the basis of the brand's logo. Each product is named after a lake in a series, connecting the lakes and islands within the Shiba world through minimalistic design.
江河与湖泊是武汉的血液。此次拾捌精酿的品牌视觉升级聚焦水滴，将水体的包容性与啤酒迸发的气泡进行有机联结，试图以基础圆形为单位，延伸出一套视觉系统。将水滴融汇的动势抽象符号，通过无限地阵列构建出以品牌标识为基础图形的点阵地图。单品名称以湖泊系列命名，以留白的形式串联出拾捌世界中的湖泊与岛屿。