KAUKAU

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KAUKAU transforms the continuous motion of a running track line into the core visual element for its Run Club. Following the rhythm of the body in motion, these persistent running trajectories are continuously magnified and aggregated. This translates the dynamic process of running into a positive and healthy visual emotion, encouraging people to "Run Together, Go Further."

KAUKAU将跑道线持续前行所形成的运动痕迹,转化成Run Club的主视觉元素,遵循跑步中身体的韵律,这些持续运动的轨迹在不断地放大、聚合,将跑步这一动态及其过程表述为一种积极健康的视觉情绪,从而鼓励人们“一起跑,一起跑更远”。

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