KAUKAU
INDEX
PROJECTS
In this visual identity system, we aim to capture the vibrant essence of Chongqing, the enchanting 8D city, through a blend of street signage typography and online imagery applications. In terms of design language and style, we strive for an approachable and lively aesthetic, reminiscent of the warmth of a family kitchen and the fiery flavors of the mountain city's cuisine.
在这套视觉识别系统系统中，我们通过简单直接的街头招牌字体系统配合网络图像应用，试图回应重庆这座8D魔幻城市的烟火气。在设计语言和风格方面，我们尝试用亲切活泼、接地气的处理，呈现出家庭厨房的温度和山城美食火辣的气息。